The current social movement that exploded onto the national scene
 with the 2011 Occupy Movement is following the path of successful 
movements so far. The social movement in 2014 is poised to begin an 
exciting era of broadening and deepening the growing consensus for 
social and economic justice.
This week, our article for the end of 2013 focuses on where we are, 
i.e. at what stage of the progression of social movements do we find 
ourselves; and broadly outlines the next steps. Next week, our article 
for the new year will look more specifically at the tasks ahead for the 
movement in 2014 and beyond.
Successful people-powered movements follow a similar arc of development. The best description comes from Bill Moyer’s 
The Movement Action Plan:
 A Strategic Framework Describing The Eight Stages of Successful Social 
Movements. We believe this is essential reading for activists and 
include 
a link to it on the strategy page on Popular Resistance. Moyer expanded this 1987 article into, 
Doing Democracy, a book published in 2001, a year before he died. You can see a 
video of Bill Moyer’s last public presentation
 where he summarized the insights of his lifetime about how social 
movements grow and succeed, and about his vision of a new culture 
emerging through the cracks of a declining empire.
Moyer’s work is heartening for social justice activists because it 
shows how movements grow, recede and change their functions at different
 stages. By understanding the current stage of development we can better
 define the work that must be done to achieve success and predict how 
the power structure and public will react to our actions. Moyer worked 
with Dr. Martin Luther King, Jr. at the Southern Christian Leadership 
Conference on poverty campaigns. He also worked on a variety of causes 
over his nearly 50 year career in social movements.
In 
a recent conversation, Ken Butigan, a 
peace and justice activist
 who worked with Moyer, told us that Moyer wrote the first draft of the 
Eight Stages of Successful Social Movements when he was jailed with more
 than 1,400 people protesting the Seabrook Nuclear Power Plant in 1977. 
 Butigan explained that one reason Moyer wrote the Eight Stages was so 
people involved in movements would not despair when the movement did not
 immediately succeed and seemed to disappear without success. These are 
expected stages of development. Just as we would not expect a 4th grader
 to be doing calculus, we cannot expect a social movement to jump from 
Stage 2 to the success of Stage 7. Each step in the process serves an 
important role.
This Historic Moment
Using the Movement Action Plan as a guide, we see that we are closer 
to success than one might think. The Occupy Movement was Stage Four of 
Eight. Moyer describes it:
New social movements surprise and shock everyone when 
they burst into the public spotlight on the evening TV news and in 
newspaper headlines. Overnight, a previously unrecognized social problem
 becomes a social issue that everyone is talking about. It starts with a
 highly publicized, shocking incident, a ‘trigger event’, followed by a 
nonviolent action campaign that includes large rallies and dramatic 
civil disobedience. Soon these are repeated in local communities around 
the country. 
Stage 4 is the “Social Movement Take-Off.” During Occupy, it seemed 
that suddenly the unfair wealth divide, the corruption of Wall Street 
and the dysfunction of government came into people’s consciousness. 
These issues were discussed in the media and politicians started using 
language to show they understood there was a problem. Prior to this, 
these issues were largely ignored taboo topics that were not on the 
political radar.
In Stage 4, there are three concepts about which the public must be 
convinced. The first was accomplished during Occupy, that is: 
there is a problem that must be confronted. We also began to accomplish the second concept: 
current conditions and policies must be opposed.
 During later stages this second goal will be broadened and expanded. 
The final concept – and this is still ahead of us– is that 
people no longer fear the alternatives but want the alternatives put in place.
Throughout this process, the movement shows itself to be consistent 
with the best ideals of the nation, e.g. democracy, equality, justice 
and fairness; while the movement shows the power structure is out of 
step with these ideals. The movement exposes the differences between 
‘official policies,’ what the government says that it is doing, and 
‘actual policies,’ what the policies actually accomplish, which is the 
opposite of what they claim to accomplish.
Stage 5 is a state of “Identity Crisis and Powerlessness.” 
Participants feel like they failed and commentators say that the 
movement is dead and accomplished nothing. Some of the people involved 
in the Take-Off get burned out and suffer despair and hopelessness.  In 
fact, this is as natural as the receding of a wave and Moyer points out:
 “The perception of failure happens just when the movement is 
outrageously successful” because it raised the consciousness and 
national awareness of a serious problem that was previously ignored.
Moyer quotes the 
I Ching (Book of Changes), an ancient Chinese text which dates back to the 3rd or 2nd millennium BCE,for guidance. The 
I Ching
 describes “Retreat” as  a time of “an inner conflict based upon the 
misalignment of your ideals and reality,” i.e. the unrealistic 
expectation that long-term goals can be achieved immediately.  This is a
 “time to retreat and take a longer look to be able to advance later.” 
We know many in Occupy who did just that before moving on to Stage 6, 
where we are now.
During the stage of Identity Crisis or Retreat, activists who step 
back may realize we actually created a massive grassroots-based social 
movement, put our issues on the agenda and gained majority support for 
many of our views.  In addition, people began to learn of the enormity 
of the problem, agonize over the suffering of the victims of the unfair 
and corrupt economy and realize the complicity of people in power that 
they trusted.
The essential lesson of Stage 5 is that resistance from the power 
structure is a normal stage of the process. When we step back and look 
at the course of history, within the overall framework of change, the 
movement is on the path to success.  We need to understand “what the 
powerholders already know – that political and societal power ultimately
 lies with the people.”
Often simultaneous with this feeling of powerlessness is Stage 6, 
“Majority Public Support,” which is where we are right now.  During the 
current phase, the movement seeks to create broad and deep consensus 
over the issues that have been raised in the “Take-Off.” Our job is to 
win over the hearts and minds of the American people.
The movement must consciously undergo a transformation 
from spontaneous protest, operating in a short-term crisis, to a 
long-term popular struggle to achieve positive social change. It needs 
to win over … an increasingly larger majority of the populace and 
involve many of them in the process of opposition and change… The 
majority stage is a long process of eroding the social, political, and 
economic supports that enable the powerholders to continue their 
policies. It is a slow process of social transformation that creates a 
new social and political consensus, reversing those of normal times. 
During this phase, the movement must transform from a “loose” 
organizational model to an “empowerment” model. This requires more 
structure but in order to be effective and create lasting change, it 
must follow the principles of being “participatory democratic, 
efficient, flexible, and capable of lasting over the long haul.”  The 
movement must avoid becoming a “professional opposition organization” 
(i.e. avoid becoming part of the system or a member of the non-profit, 
professional complex).  The movement must avoid becoming a mainstream 
group working for “achievable” reforms, focusing on elections and 
partisanship; instead they must remain “principled dissent groups” 
advocating for what is right, not what is possible, continuing to 
protest and resist and be based in the grassroots.  Leaders must be 
“nurturing mothers, not dominant patriarchs.”
The focus at this stage should be grass roots organizing to build a 
broad-based pluralistic movement.  The primary goals are educating, 
converting, and involving all segments of the population through a 
variety of means but most importantly through direct contacts at the 
local level to show people how the big social injustices of our era – 
the unfair and corrupt economy as well as the dysfunctional and corrupt 
government  – affect them directly. It is important during this phase 
for the movement to continue to have nonviolent actions, rallies, and 
campaigns, including civil disobedience at key points of time and key 
locations – even though the size of protests will be smaller than during
 the “Take-Off” phase.
In addition to protest, opportunities need to be created for 
widespread civic involvement in projects that put the people at odds 
with the current system. These citizen involvement programs need to 
reflect the movement’s values and goals and the full range of the new 
world the movement wants to create. The movement should be putting forth
 a bold vision, a new paradigm, and larger demands beyond mere reforms 
of the status quo.
Moyers describes a grand strategy that includes 12 phases that lead 
to Stage 7, “Success.”  Throughout this process it is important to 
remember a movement is only as powerful as its grassroots base and 
therefore must continue to nourish, support and empower that base. 
During this phase the movement participants switch roles from being 
“rebels” to being “change agents.” The 12 phases are to (1) Keep the 
issues on the political and social agenda; (2) Win majority support 
against current policies; (3) Cause powerholders to change strategy 
although they do not solve problems; (4) Counter each change in strategy
 by showing it is a gimmick, not a solution; (5) Push powerholders to 
new strategies that take riskier positions and make it harder to hold 
old positions; (6) Create strategic campaigns that erode support for the
 powerholders; (7) Expand policy goals as the movement realizes the 
problems are greater than was evident; (8) Develop stronger and deeper 
opposition to current policies; (9) Promote solutions and a paradigm 
shift; (10) Win majority support for the movement’s solutions; (11) Put 
the issues on the political and legal agendas; (12) Finally, the 
powerholders change positions to appear to get in line with public 
opinion while attacking the movement and its solutions (e.g. passing a 
Wall Street health law that claims to cover everyone while demonizing 
single payer health care which would be universal as too extreme).
Opposition to current policies will quickly grow to 60%, then rise to
 70%  or 75%.  Support for the movement’s alternatives will grow more 
slowly during this time, with the public split on the alternatives. The 
movement must build public support for the alternatives to achieve 
success.
At this point, even though everyone wants the issue resolved, the 
government is still unable to take action. As a movement reaches the end
 of Stage 6, many powerholders begin to join the calls for change. As 
elites defect to support majority opinion, the political price paid by 
those who want to maintain unpopular policies exceeds their benefits and
 creates a political crisis that leads to resolution.
This leads to Stage 7: “Success.” The duration of Stage 6 is 
unpredictable and can take years. Success can come in several ways (1) a
 “dramatic showdown that resembles the ‘take off stage.’” There could be
 a trigger and the movement needs to mobilize with broad popular 
support. (2) A “quiet showdown” where the people in power realize they 
can no longer continue the status quo and launch a face saving endgame 
of “victorious retreat,” changing their policies and taking credit. (3) 
Through “attrition” where the social, economic and political machinery 
slowly evolve to new polices and conditions.  The result is not 
guaranteed when this process begins and the movement must continue the 
struggle until the goals are won.  Stage 8 defends the success and 
begins the social movement again, focusing on the new injustices of that
 era.
Applying the Model to the Current Social Movement
In recent years there has been a global awakening of people 
understanding that big finance capitalism’s neo-liberal model of 
privatization and corporatization while defunding public programs and 
cutting necessary services to people is the cause of economic inequality
 and the failed economy. At the same time, the collapsing ecology of the
 planet with mass extinctions, destruction of the oceans and environment
 as well as the impacts of climate change have become evident to super 
majorities. The inability of governments to respond appropriately to 
these crises because they are corrupted by mega-banks and transnational 
corporate interests has led to mass protests.
A September 
study of protests from 2006 to mid-2013
 found a rapid rise: “Our analysis of 843 protest events reflects a 
steady increase in the overall number of protests every year, from 2006 
(59 protests) to mid-2013 (112 protests events in only half a year).” 
They found that what is driving protests are four inter-related issues: 
economic justice and opposition to austerity, failure of political 
systems, the injustice of global trade rigged for big business, and the 
rights of people, e.g. indigenous, racial and ethnic groups, workers, 
women, LGBT, immigrants and prisoners and the right to free speech and 
assembly.
Another study that 
mapped protests from 1979 to the summer of 2013
 graphically shows the intense increase in protests in recent years.  
While there were protests against Thatcherism and during the break-up of
 the Soviet Union as well as against the Iraq War, no period like the 
last few years has had the intensity and breadth of protests at any time
 in the last 30 years.  It is visually evident in a dramatic, 
interactive map of protests based on reports in the media (which we know
 does not even cover most protests).
This research, and so much more, indicates that the global protests 
have passed Stage 4, the Take-Off phase.  In our daily reporting of 
movement news (
sign up for a daily digest of news here) we have identified ten “fronts of struggle” in which sub-movements are very active.  These include (1) mobilizing 
youth and students and making education a human right, (2) confronting 
environmental issues around 
climate change, extreme 
energy extraction, toxicity, 
food and mass extinction, (3) creating a national 
healthcare system based on single payer financing and human rights principles, (4) ending 
homelessness and creating affordable 
housing, (5) ending 
poverty and creating a new 
democratic economy including confronting the 
banking and finance system and 
unfair wages and inadequate employment, (6) ending mass 
incarceration, police abuse and the drug war, (7) establishing 
immigrant rights, (8) establishing 
indigenous sovereignty, and (9) creating a fair 
global trade system and (10) ending 
war and militarism. We cover all these fronts on 
Popular Resistance, and the links above are to 
weekly newsletters that focused on them or to a series of articles on the issue.
Bill Moyer describes mass movements as being made up of 
sub-movements.  These fronts of struggle combined together in a movement
 of movements create the foundation of the mass movement on which we 
will build to broaden and deepen the movement.  The uniting theme for 
these ten sub-movements is a united movement to end the rule of money so
 the necessities of the people and protection of the planet come before 
further enriching the wealthiest.
The overarching theme of wealth inequality has already deepened. We 
see it in the rhetoric of poll-sensitive politicians like President 
Obama and Mayor-elect 
de Blasio
 (whether they do enough about the issue will be in large part dependent
 on our actions); and we can see it in the criticism of trickle-down 
economics by 
Pope Francis.  There is no question that 
the conversation brought to consciousness by Occupy is continuing and deepening.
Economist Dean Baker clarified something that most instinctively understand – 
 inequality is not happening by accident.
 It is happening because of policy choices made by those in office.  
This includes trade agreements rigged for transnational corporations, 
policies favoring big business over small businesses and entrepreneurs, a
 tax system that protects the wealthiest–especially investors, patent 
protections for pharmaceuticals that prop up inordinate profits and make
 healthcare expensive for everyone, continued funding of big banks at a 
cost of $85 billion a month while not funding a full employment economy 
or necessary programs like food stamps, raising the budgets of the 
military and weapons makers while at the same time cutting veterans  and
 government pensions and cutting necessary programs.
Joel Bleifuss of 
In These Times describes this as a “
precarious democracy”
 where those in office answer to big business, rather than the people. 
These are policy choices that a well-organized mass movement of people 
power can change.
Already, the movement is seeing success from its protests, not just in changing the conversation, but in affecting policy.  
Medea Benjamin points out
 ten good things that happened in 2013 including stopping the war in 
Syria, negotiations with Iran, push back on Obama’s drone murders and 
opposition to the NSA spying program, among other things. While these 
victories do not constitute our ultimate goals, they show that organized
 people power is making a difference. They should encourage each of us 
to increase our efforts to broaden and deepen the movement and to work 
in solidarity on multiple fronts of struggle.
The Target of Our Efforts Is Mobilizing the People
In the next article we will focus on objectives for 2014 as well as 
areas where we need to focus our energy and activism. The challenges and
 opportunities of the upcoming year are important and we can have some 
important victories.
Bill Moyer, in 
his final presentation
 on his Movement Action Plan, makes a crucial point that is often missed
 by activists. The critical understanding we must embrace is that 
organized people have the power to direct the government and the 
economy. We need to understand that we are not a fringe movement, but a 
movement in the center of the best ideals of the United States. That is,
 we believe in a government that is truly run by the people, not by 
elite corporate and wealthy interests; we believe in equality under the 
law not special treatment for those who are politically connected and 
abusive enforcement against certain communities; we believe in a fair 
economy not one rigged for the wealthiest. This is what the majority of 
American people believe, but those in power violate these principles.
As we have written in 
previous articles
 on strategy to transform the nation, when a movement is able to 
mobilize a small minority of the population in support of views held by a
 majority of the people, they win. In fact, a review of the last 100 
years of resistance movements found that 
the people have never lost in a dictatorship or democracy when 3.5% of the people are mobilized.
Bill Moyer sharpens our task, telling us that 
many activists 
mistakenly think when they are protesting their target is the government
 or a corporation when in fact the target is mobilizing the people. 
We want to show that there is an effective movement speaking to the 
people’s concerns and putting forth views that they support. This is 
especially true in the current stage where our task is to broaden and 
deepen the movement through talking, often one-on one, with people in 
our communities and creating a national consensus in support of our 
goals.
    
    
 
    
    
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